One of Wired’s self-styled ‘GeekDads’ has posted this intriguing image of Monopoly: Revolution, Hasbro’s latest incarnation of the classic board game designed and published to coincide with its 75th anniversary. Apparently it comes without paper money — which is so last-century, no? — preferring to keep track of the players’ finances using electronic ‘debit’ cards instead.
The graphic design of the board — oh, and its conspicuous roundness — clearly aims to celebrate something old and familiar by reimagining it as something new and surprising, deliberately dispensing with any remnant of the classic livery and layout. But is that a good thing? The essence of the Monopoly brand, after all, is it’s heritage and tradition, and this edition, though certainly novel, lacks that bred-in-the-bone charm that otherwise drives the brand’s enduring popularity.
It’s certainly a cute attempt to be different, even if the result is to take something timeless and carefully render it utterly ephemeral.